NAPA Auto Parts
The Project
We were first contacted by NAPA’s Port Washington NY location. How did they find Design ME? Well, they searched the top ranked company in the New York Region for keywords around “Hydraulic Hoses”. When the same company kept showing up, the natural next step is to find out what SEO company came up with their digital marketing strategy, local SEO services and other digital marketing needs for local business SEO NAPA.
We have a successful campaign in this space, which led to connecting with NAPA. NAPA Port Washington wanted to be found for searches relating to hose repair, replacement, as well as plow parts. Hence, NAPA Search Engine Optimization comes to mind.
The Solution
Design ME introduced and performed the following solutions:
- Website Re-design
- Directory Optimization
- Call Tracking
The Result
After completing a great site for NAPA, we embarked on Directory Optimization efforts. This particular location had duplicate listings, wrong numbers, and on some directories no presence at all. We started to fix those to drive local rankings and attached a call tracking number to see if the changes made a difference. With the correct information out there, an immediate increase in web traffic, in-store visits, and phone inquiries occurred.
Home
The Result
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