The short version
A harbor village where customers arrive by boat, train, and car
Port Jefferson has two business centers about a mile apart. Down at the water, Main Street and East Main Street carry the restaurants, shops, and galleries, and the Bridgeport ferry docks on West Broadway. Uptown, the village is the last stop on the LIRR's Port Jefferson Branch, and Route 112 and Route 347 lead into the plazas of Port Jefferson Station.
That split changes the marketing. A visitor walking off the ferry and a resident driving down from Route 347 type similar searches, but they stand in very different places when they do it, and Google ranks local results partly on distance. So the work here is mostly local SEO and a social calendar built around the busy weekends, with reviews and ads added where the numbers support them. We run it from our office in Deer Park as part of our work across Suffolk County.