631-612-6976 Mon to Fri, 9:00 AM to 5:00 PM 375 Commack Road, Deer Park, NY
4.9 from 71 Google reviews Since 2012 200+ Long Island clients
B2B lead generation on LinkedIn

LinkedIn outreach that reaches the people who sign the contracts

Our LinkedIn outreach puts your name in front of the decision makers you actually sell to, with connection requests and follow-up messages written in your voice and approved by you before anything goes out. We build the target list, run the conversations, and hand you the prospects who are ready to talk, so B2B companies on Long Island get booked calls without spending hours a day inside LinkedIn.

4.9 from 71 Google reviewsSince 2012 in Deer ParkYou approve every message
Who we target

Every campaign starts with who you sell to

LinkedIn lets us filter by job title, industry, company size and location, so your list is built around your real buyer instead of whoever happens to accept a request. Here is what that looks like for three kinds of B2B firms.

A staffing firm

Targets

HR directors at mid-size companies

The people who feel an open role first and approve the agency that fills it. Messages talk about hiring timelines and the roles they are trying to fill, not the firm's history.

HR directorMid-sizeYour service area

A managed IT provider

Targets

CFOs at healthcare practices

The person who signs the IT contract is often the one watching the budget, not the office manager dealing with the printer. The list and the messages go to that person.

CFOHealthcarePractices

A commercial insurance broker

Targets

CFOs at companies with 50 to 200 employees

A very different list from the staffing firm's, even in the same area. Company size keeps the broker out of conversations with firms too small or too large for what they write.

CFO50 to 200 staffYour service area

Where LinkedIn outreach works best

Any business where the deal starts with a conversation between two people at two companies.

B2B service companiesAccounting firmsLaw firmsConsultantsStaffing and recruiting agenciesManaged IT and technology providersCommercial insurance brokers

Selling to homeowners? LinkedIn is the wrong channel. People looking for a plumber or a roofer search Google, and that is where we would put your budget instead.

What's included

What our LinkedIn outreach includes

Everything from the first filter on your target list to a warm prospect on your calendar. You approve the messages and take the meetings. We run the rest.

01

Profile review

Before launch we check the headline and summary of the profile the outreach comes from.

02

Prospect list building

Built in LinkedIn Sales Navigator from your ideal customer profile: job titles, industries, company sizes, locations and any other criteria specific to your business.

03

Messages in your voice

Connection requests and follow-ups tailored to each prospect's role and industry, written to sound like you and approved by you before the first one goes out.

04

Daily outreach

Connection requests and follow-up messages go out every day, paced to stay within LinkedIn's limits so your account stays in good standing.

05

Multi-channel follow-up

Email follow-ups, text messages and phone outreach added to the same campaign, depending on your package, so prospects see your name in more than one place before they respond.

06

Weekly adjustments

Acceptance rates, response rates and reply quality are reviewed every week. Messages that are not getting traction get rewritten, and targeting that is not producing gets changed.

07

Warm handoff

When a prospect is ready to talk, they come to you with the full conversation so far, so you never open a call by asking what they were interested in.

08

Monthly reporting

A report every month showing connections made, conversations started and meetings booked, with the weekly numbers behind them.

Your voice, your approval

Messages that sound like you wrote them

Cold calls get screened, and a stranger's email is easy to ignore. A LinkedIn message from a real person with a real profile still gets read, as long as it reads like it came from a person. The fastest way to lose a decision maker is a message that sounds like a template with their first name dropped in.

So before anything goes out, we learn how you talk to prospects in real life. What you say on a first call, the problems your customers bring you, the phrases you would never use. The connection request, the follow-ups and the email and text touches are written from that, and each one is tailored to the prospect's role and industry. A CFO hears about cost and risk. An HR director hears about the roles they are trying to fill.

Nothing goes out until you approve it

You review the full message sequence during the strategy stage and sign off on it before launch. If a line does not sound like you, it changes. When we rewrite a message later because it is not getting replies, the new version comes back to you too.

The profile is part of the pitch

Your profile is the landing page for every request we send. A prospect who clicks through to an empty summary or an outdated headline has no reason to accept. We review it with you before launch so the person they find matches the message they just read.

Example sequence

Step through an example outreach sequence

A managed IT provider reaching the CFO of a medical practice. Tap each touch to see the message, why it is there, and what happens if the prospect replies at that point.

Example onlyYou and a practice CFO
Day 1, LinkedIn requestHi [First name], I run a managed IT company and work with medical practices near you. Would be glad to connect.
Why this touchThe request has one job: get accepted. It is short, it is about them, and it has no link and no pitch.
If they reply hereThe sequence stops for that prospect and the conversation continues in your voice until they are ready for a call.

This is an illustration, not a script we send. Your touches, timing and wording are set with you during strategy, written in your voice and approved before launch. Email, text and phone touches depend on your package.

Account safety

Your name is on every message, so we run it the way LinkedIn intends

LinkedIn sets its own rules for how many requests and messages an account can send, and it changes them. Outreach that ignores those rules can get an account restricted. Ours is paced to stay inside them.

How we run it

  • 01Connection and message volume managed to stay within LinkedIn's daily limits.
  • 02Every prospect picked from a filtered list that matches your customer profile.
  • 03Each message written for the prospect's role and industry and approved by you.
  • 04Replies answered like a person would answer them, not with a canned follow-up.

What we don't do

  • 01No automation tools running your account in the background.
  • 02No mass blasting the same message to thousands of strangers.
  • 03No scraping random connections to pad the numbers.
  • 04No messages in your name that you have not seen.
Handoff, tracking and reporting

From a reply to a meeting on your calendar

A reply is not a sale. It is the start of a conversation, and the handoff is where a good conversation can go cold: the prospect says yes, somebody forwards a screenshot, and the business owner calls in cold with no idea what was promised.

When a prospect is ready to talk, you get them with full context. Who they are, what they said on every channel, and what they asked for. You take the call already knowing the conversation, and the prospect never has to repeat themselves.

Tracked in one place

Every prospect is tracked from request to booked meeting, so nothing sits in an inbox and no one gets contacted twice by accident. If you want those conversations in a CRM, we set up and run GoHighLevel, the same system behind our lead generation work, so LinkedIn prospects sit next to the rest of your pipeline.

What we watch, and what you see

MeasureWhat it tells usWhere you see it
Connection acceptance rateWhether the list and the request fit the people receiving themWeekly review, monthly report
Response rateWhether the follow-up messages start conversationsWeekly review, monthly report
Positive replies and reply qualityWhether the right people are answering, not just anyoneWeekly review
Connections madeHow far the campaign has reached into your listMonthly report
Conversations startedHow many prospects are talking to youMonthly report
Meetings bookedThe number that pays for the campaignMonthly report
One team, one message

LinkedIn outreach works harder next to the rest of your marketing

A CFO who accepts your request will look you up. What they find on Google, on your website and in your ads should tell the same story as your messages. Because we also handle SEO, websites and paid search, your LinkedIn campaign runs on the same messaging, the same target audience and the same goals as everything else. LinkedIn, email, text and phone run as one campaign, with one team behind all four.

See every service we offer

LinkedIn outreach FAQ

Questions B2B owners ask before they start

Want to talk it through? Call 631-612-6976 and ask the people who run the campaigns.

Free quote

Tell us who you sell to. We'll show you who we would target.

Bring your best customer to the first call: their title, their industry, their company size. We'll tell you straight whether LinkedIn can reach enough of them to be worth it, and what the first sequence would say.

Loading the quote form. Prefer to talk? Call 631-612-6976.