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Art of Pilates Long Island came to us with three studios and zero online visibility; five months later, every search on its tracked list ranks in Google's top 3 and the phones logged 108 calls in August 2026.
Google Analytics, Ahrefs, DataForSEO and Zoesi
Art of Pilates Long Island is a boutique Pilates studio with three locations: Huntington, Commack, and Greenvale. It runs reformer classes, private sessions, small group classes, Pilates for seniors, body sculpting, lymphatic flow massage, and red light therapy.
When we started, the studio had zero online visibility. For a class business that is an expensive place to be. People choose a studio by searching for it: "Pilates near me," "reformer Pilates Huntington," "beginner Pilates classes." A studio that is missing from the map results and the first organic results does not get the call, however good the instructors are.
Each studio has to earn its own position in its own town. Google ranks the Commack studio for Commack searches and the Huntington studio for Huntington searches, so one general website with one address block cannot carry all three. The work had to give each studio and each class type its own place to rank, which is the core of our local SEO work for multi-location businesses.
Five pieces of work, each tied to a number you will see in the results.
The tracked list covers class types (beginner, reformer, small group, private sessions), the three town names, "Long Island," and the "near me" searches people type on their phones. Every monthly report is measured against that same list.
Result: all 8 tracked searches in Google's top 3Commack and Huntington each have a studio page of their own, so Google has a clear page to show when someone searches that town instead of guessing between three addresses on one page.
Result: Commack page 70 visits and 26 keywords; Huntington page 31 keywords, 21 of them newSomeone searching for Pilates for seniors wants a page about Pilates for seniors, not a list of every class. Separate class pages let each one rank for its own searches.
Result: Pilates for Seniors and Body Sculpting pages picking up their first 5 and 3 keywordsTraffic only matters if a visitor knows what to do next. A dedicated Get Started page gives new visitors a single next step, and it now ranks on its own.
Result: Get Started page 34 visits and 28 keywords, 14 newCalls come from Google Analytics, rankings from Ahrefs and DataForSEO, and Map Pack positions and AI mentions from Zoesi, our reporting dashboard. One report, the same sources every month.
Result: 78 Google AI mentions tracked in AugustFive months in, every tracked keyword ranks top 3 for both Google organic and the Map Pack, and organic search is the studio's number one traffic source.
108 calls in one month is 3 to 4 calls a day.
The studio's close rate and membership prices are not part of this report, so here is the math the original case study ran, clearly labeled as an estimate. If 20% of 108 calls became memberships at an assumed $200 to $400 a month, that is 21 new members and $4,200 to $8,400 in recurring monthly revenue from organic search, for a business that had no online visibility five months earlier. Put your own close rate and price into the same math before you judge it.
Google organic and Map Pack positions for the tracked list, across all three studios. Pick a studio to see the searches it wins.
Showing all 8 tracked searches. Best Google position: #1. Best Map Pack position: #1.
"New" marks a Map Pack position the studio did not hold the month before.
Ahrefs samples rankings on its own schedule and estimates traffic from them, so its positions can differ from our rank tracker. We show both. Two of these terms sit just outside the top 3 in Ahrefs, and they are the next targets.
The homepage carries most of the traffic today: 1,769 visits a month, 202 keywords, and $474 in monthly traffic value by Ahrefs' estimate, which is what the same clicks would cost as ads.
The studio and class pages are the newer growth. Every one of them added keywords in August. That spread matters: a site that depends on one page is one algorithm update away from a quiet month.
None of this is specific to Pilates. Any business with more than one location, or more than one service people search for by name, can use the same pattern.
Each studio competes in its own town. If you have two offices or three shops, each one needs a page Google can rank for that town, with that address and that phone number.
"Pilates for seniors" and "body sculpting" are different searches from different people. Separate pages are already picking up their own terms: 5 for seniors and 3 for body sculpting, all new in August.
Rankings are the means. The number the owner cares about is the phone: about 64 a month, then 75, then 108. Ask any agency to report the calls next to the rankings.
People now ask AI tools for a studio, a dentist or a roofer. We track AI mentions next to the Map Pack in every report.
The same approach runs through all of our SEO work. For results from other industries, go back to all success stories.
All metrics sourced from Google Analytics, Ahrefs, DataForSEO, and the Zoesi dashboard, August 2026. Managed by Design ME Marketing.
Tell us your locations and services. We will show you where you stand in Google and the Map Pack for the searches that bring in customers. Prefer email? Write to john@designmemarketing.com.
