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Granite Tech

SEO Case Study: Granite Technology Solutions — Design ME Marketing
SEO + Web Design Case Study

200 Visits to 3,500.
616 Keywords. All #1s.

How we rebuilt a Montana managed IT company's website and SEO from the ground up, growing traffic 10x and ranking #1 for every tracked money keyword across Bozeman and Missoula.

3,502
Web Visitors
616
Keywords Ranked
14+
#1 Rankings
142%
KW Growth / Mo
The Client

Granite Technology Solutions

Montana's full-service technology partner since 2003. Managed IT, business phone systems, cybersecurity, and structured cabling across four Montana offices in Bozeman, Missoula, Kalispell, and Helena. 5x MSP501 award winner serving 1,200+ businesses across the Mountain West. They had about 200-300 visits per month and needed a complete website rebuild and SEO strategy.

Where do I even begin? Johnny and his team at Design ME are the definition of above and beyond. Not only are they 'proactive' but these guys are 'predictive'. They're thinking of things our business needs before we even think of them, making sure we're ahead of where we want to be. They are experienced, professional, responsive, and a trusted advisor. Each time they suggest and execute a strategy, I see results, fast. We engaged with them to improve our SEO and digital footprint, but gained so much more than that. They make sure Granite looks, sounds, reads, and even smells the same as a brand across the board. I cannot recommend them enough.
Bailey Elliott
Account Executive, Granite Technology Solutions
★★★★★
Starting Point

From 200 visits and no rankings to total market dominance

Before Design ME
~250
Monthly visitors
0
Keywords tracked
0
#1 rankings
Dated
Website design
Current Performance
3,502
Monthly visitors
616
Keywords ranked
14+
#1 rankings
Rebuilt
Complete redesign
The Results

Every tracked keyword is ranking #1

Not page one. Not top three. Position one. Every money keyword we're tracking for Granite Tech across Bozeman and Missoula is sitting in the #1 spot on Google.

3,502
Web Visitors / Month
Up from ~250
1,442
Organic Traffic
Pure SEO visits
616
Keywords Ranked
↑ 361 (+141.6%) vs last month
3,180
First-Time Visitors
New people finding Granite
Total Keywords Ranked Over Time

From zero ranked keywords to 616 in under 6 months. +361 keywords (+141.6%) in the last month alone.

0
Jun-
Dec '25
~230
Jan '26
~480
Feb '26
~90
Mar '26
255
Apr '26
616
May '26
#1 Rankings

Every money keyword. First place.

14 tracked keywords across Bozeman and Missoula. All of them #1. These aren't branded terms. These are the exact searches Montana businesses use to find IT, phone, and voice providers.

Google Rankings — All #1
"business phone systems bozeman"
#1
Bozeman
"business phone systems missoula"
#1
Missoula
"managed it services bozeman"
#1
Bozeman
"ccaas bozeman"
#1
Bozeman
"ccaas missoula"
#1
Missoula
"ccaas companies bozeman"
#1
Bozeman
"ucaas bozeman"
#1
Bozeman
"ucaas missoula"
#1
Missoula
"commercial telephone systems bozeman"
#1
Bozeman
"small business phone system bozeman"
#1
Bozeman
"voip companies bozeman"
#1
Bozeman
"voip phone systems bozeman"
#1
Bozeman

12 of 12 visible tracked keywords = #1 position. Zero exceptions.

Additional Organic Rankings (Ahrefs)
"granite tech"
#1
100 vol
"granite technologies"
#1
40 vol
"granite technology"
#1
30 vol
"managed services billings"
#4
80 vol
"it support bozeman"
#4
70 vol
"structured cable technician"
#6
70 vol
The Real Reaction

This is what it looks like when a client sees the results

Straight from Bailey's messages the day the new site went live. Unedited.

Traffic Growth

From ~250/month to 3,502. That's 10x growth.

10x
Traffic Increase
~250 → 3,502 visitors
1,442
Organic Visits
Pure SEO traffic
3,180
First-Time Visitors
New people finding Granite
3,115
Engaged Visitors
Actually interacting with the site
What We Did

Complete rebuild. Brand to SEO.

Phase 1 — Website Redesign
Complete website rebuild from the ground up
Designed and built a modern, conversion-focused website that reflects who Granite Tech actually is. Service pages for managed IT, voice systems, cybersecurity, and structured cabling. Industry pages for healthcare, financial services, professional services, automotive, and AEC. Location pages for Bozeman, Missoula, Kalispell, Helena, Billings, and Spokane.
Phase 2 — Brand Consistency
Made Granite look, sound, and read the same everywhere
As Bailey said, we made sure Granite "looks, sounds, reads, and even smells the same as a brand across the board." Messaging framework, visual identity, content voice, and digital presence all unified into one cohesive brand experience.
Phase 3 — SEO Foundation
Content silos, schema, meta optimization, internal linking
Built out complete content silos for every service and location. Deployed structured data across the site. Optimized every title tag and meta description. Built the internal linking architecture connecting services to industries to locations. GBP optimization with full service mapping.
Phase 4 — Domination
Every tracked keyword hit #1. Traffic hit 3,500/month. Keywords hit 616.
Every money keyword across Bozeman and Missoula landed in the #1 position. Total keywords ranked jumped from 255 to 616 in a single month (+141.6%). Web traffic grew from ~250/month to 3,502. Four leads came in within days of the new site launching. The phone started ringing.
The Bottom Line

A 5x MSP501 winner now has the website and rankings to match

THE MATH

Granite Tech serves 1,200+ businesses with managed IT contracts worth $1,000-$10,000+/month per client. Every new qualified lead from organic search that converts to a managed services agreement is worth $12,000-$120,000+ per year in recurring revenue. Four leads came in within days of the new site launching. At those contract values, the ROI on this engagement paid for itself before the first month was over.

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All metrics sourced from Google Analytics (GA4), Ahrefs, DataForSEO rank tracking, and Zoesi dashboard. Managed by Design ME Marketing.