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Case study: managed IT, SEO and web design

Granite Tech: 616 keywords and 3,502 monthly visitors after a full rebuild

Granite Tech, a Montana managed IT and business phone provider, came to us with a dated website, about 250 visits a month, and no ranked keywords. We rebuilt the site and the SEO underneath it. By May 2026 it ranked for 616 keywords, and every money keyword we track in Bozeman and Missoula sat in first place on Google.

MetricBeforeNow
Monthly visitors~2503,502
Keywords ranked0616
First-place rankings014+
WebsiteDatedRebuilt

Sources: Google Analytics (GA4), Ahrefs, DataForSEO rank tracking, and our Zoesi dashboard.

The challenge

A five-time MSP501 winner with a website that did not match

Granite Technology Solutions has been Montana's full-service technology partner since 2003: managed IT, business phone systems, cybersecurity, and structured cabling.

Offline, Granite is an established name. It runs four offices, serves more than 1,200 businesses, and has won the MSP501 award five times. Online, very little of that showed. The site drew about 200 to 300 visits a month, rank tracking from June through December 2025 shows zero ranked keywords, and the design looked its age.

A company in Bozeman searching for a new phone system or an IT provider had no real way to find Granite, and not much reason to call if it did. That is an expensive gap for a business whose contracts are measured in thousands of dollars a month.

Granite asked for two things: a complete website rebuild and an SEO strategy. We ran them as one project. A new design without the page structure, schema, and internal links underneath it looks better and still does not get found. An SEO plan bolted onto an old site has nothing to rank.

2003In business since
4 officesBozeman, Missoula, Kalispell, Helena
1,200+Businesses served across the Mountain West
5xMSP501 award winner
200 to 300Visits a month when we started
What we did

Brand to SEO, step by step

Three phases of work, then monthly measurement. Each phase built on the one before it, so the rankings had real pages to land on.

01 Website redesign

We rebuilt the website from the ground up

A modern, conversion-focused site that reflects who Granite actually is. Every service, industry, and office got its own page, so each search a buyer runs has a page built to answer it.

02 Brand consistency

One look, one voice, everywhere

Messaging framework, visual identity, content voice, and digital presence pulled into one brand. A cabling page, a phone system page, and the homepage now read as the same company.

03 SEO foundation

Silos, schema, titles, and internal links

A content silo for every service and location, structured data across the site, and every title tag and meta description rewritten. Internal links run services to industries to locations. The Google Business Profile got full service mapping.

04 Measurement

Tracked monthly from the client's own data

Traffic from Granite's GA4 account, rankings from Ahrefs and DataForSEO, rolled up in Zoesi, the reporting dashboard we built for our clients. The numbers below are read from those sources.

Service pagesManaged ITVoice systemsCybersecurityStructured cabling
Industry pagesHealthcareFinancial servicesProfessional servicesAutomotiveAEC
Location pagesBozemanMissoulaKalispellHelenaBillingsSpokane
The results

Traffic and rankings, with the real numbers

Monthly web visitors went from about 250 to 3,502, more than ten times the starting point. That figure counts every channel. Organic search brought in 1,442 of those visits, and we show both so you can see what SEO did on its own.

3,502Web visitors a monthup from ~250
1,442Organic visitssearch traffic only
3,180First-time visitorsnew people finding Granite
3,115Engaged visitorsinteracting with the site

Total keywords ranked, month by month

Tap a month to read it. Zero ranked keywords through December 2025, then 616 by May 2026.

Values marked ~ are approximate, read from the rank tracking chart.

May 2026 616

616 keywords ranked, up 361 (+141.6%) from April in a single month.

First-place rankings

Every tracked money keyword in position one

We track 14 money keywords for Granite across Bozeman and Missoula, and all 14 rank #1 on Google. They are not branded searches. They are what Montana businesses type when they need an IT, phone, or voice provider. Twelve are listed here.

  • business phone systems bozeman
    Bozeman
    #1
  • business phone systems missoula
    Missoula
    #1
  • managed it services bozeman
    Bozeman
    #1
  • ccaas bozeman
    Bozeman
    #1
  • ccaas missoula
    Missoula
    #1
  • ccaas companies bozeman
    Bozeman
    #1
  • ucaas bozeman
    Bozeman
    #1
  • ucaas missoula
    Missoula
    #1
  • commercial telephone systems bozeman
    Bozeman
    #1
  • small business phone system bozeman
    Bozeman
    #1
  • voip companies bozeman
    Bozeman
    #1
  • voip phone systems bozeman
    Bozeman
    #1
In the client's words

What Granite's account executive said

Where do I even begin? Johnny and his team at Design ME are the definition of above and beyond. Not only are they 'proactive' but these guys are 'predictive'. They're thinking of things our business needs before we even think of them, making sure we're ahead of where we want to be. They are experienced, professional, responsive, and a trusted advisor. Each time they suggest and execute a strategy, I see results, fast. We engaged with them to improve our SEO and digital footprint, but gained so much more than that. They make sure Granite looks, sounds, reads, and even smells the same as a brand across the board. I cannot recommend them enough.

Bailey ElliottAccount Executive, Granite Technology Solutions
Launch day messagesUnedited
Bailey

Our website looks so FREAKING good. Thank you for all you've done so far!!

Johnny (Design ME)

So glad you like it!

Bailey

I'm floored! I keep finding more and more you did. I'm meeting with our services manager next week about turning the web chat back on! We also had four leads come in over the past few days. I feel you guys are magic!

Johnny (Design ME)

Well now we are not handcuffed anymore. We got you guys all set up with a solid foundation.

What you can take from it

Three lessons for any service business with big contracts

Granite is in Montana, but the pattern fits a Long Island IT firm, insurance agency, or contractor just as well: a small number of high-value searches, and a website that has to win them.

01

Build the site and the SEO as one project

Granite's rankings came after the rebuild, not before it. The silos, schema, and internal links were designed into the new website design from the start instead of patched on later.

02

Give every service and city its own page

The #1 rankings are for exact service and city searches such as "voip phone systems bozeman" and "ucaas missoula". Each service and each office city has a page written for it. That is the core of how we approach SEO for any service business.

03

Judge it by leads and contract value

Traffic is the easy number to quote. The number Granite's team noticed first was four leads within days of the new site going live. For a business that sells monthly contracts, a handful of the right leads matters more than thousands of visits.

Want your site ranking for the searches that bring in contracts?

Call 631-612-6976, email john@designmemarketing.com, or request a free quote. We will look at your site and tell you straight what it needs and what it does not.