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Since 2012
My Jockey Heating & Cooling, an HVAC company in Saratoga Springs, New York, had a 25-page website that ranked for nothing and brought in no calls. Three months after we rebuilt it, the site drew 120 calls in 30 days, about four a day.
My Jockey Heating & Cooling serves the Capital Region of New York from Saratoga Springs: furnace repair, AC installation, boiler replacement, air scrubbers, and emergency service. Its website had about 25 pages, and Google ranked none of them. There was no organic traffic, no calls from online, and no Map Pack visibility, while established competitors took the local HVAC market.
The old site had nothing worth keeping for search. We designed, built, and launched a new one, laid the local SEO foundation under it, and tracked every call from day one.
We rebuilt the entire site from the ground up, with every page set up for local search from launch day.
Then the work that makes a local site show up on the map and in organic results.
Every number on this page comes from one of three sources.
Values marked ~ are approximate, read from the call tracking chart.
Calls from online went from roughly zero before launch to about 29 in the first month, about 60 in the second, and 120 in the third. For an HVAC company that did not show up online three months earlier, that is four calls a day.
GoHighLevel reports the 120 calls as up 313.79% from the prior period. It compares the latest 30 days with the 30 days before, not with zero.
Every keyword here has been tracked since February 1, 2026, and every one started unranked. These are the searches Saratoga Springs homeowners run when a furnace dies or the AC quits, not long-tail filler.
Three sit at #1. All eight shown are on page one, part of the 9+ page-one keywords in tracking. Two still sit at #8, and those are the next ones to move.
air scrubber installation saratoga springscombi boiler installation saratoga springsemergency ac repair saratoga springs24/7 hvac repair saratoga springsemergency hvac repair saratoga springsafter hours hvac service saratoga springsboiler replacement saratoga springsfurnace tune up saratoga springsEach point on the grid is a search run from a different spot in the service area. The number is My Jockey's position in the Google Map Pack from that spot. Green is the top 3, gold is 4 to 10.
In the grid shown here, 60 of 63 points rank in the top 3. The three exceptions sit at #4, #4, and #6: two on the right edge of the grid and one near its center. The grid report that accompanied it states 63 of 65 points (96.9%). Either way, My Jockey holds the top 3 across more than 90% of the area.
My Jockey had 25 pages and no rankings. Pages that are not built around real searches do nothing. A website design that starts from the searches customers run is what changed the result.
The first #1 rankings included "emergency ac repair" and near-top spots for 24/7 and emergency HVAC repair. Someone searching for emergency repair usually calls the first company that looks able to come, so these rankings turn into calls quickly.
Organic rankings and Map Pack positions are separate. The grid went green because of the Business Profile, citations, and location pages, which is the core of local SEO.
This is a hypothetical, not a booked result. The service call and installation ranges are typical HVAC figures, and the 10% is an assumption, not a measured close rate.
Call 631-612-6976, email john@designmemarketing.com, or ask for a free quote. We will show you where you rank on the map in your own towns and what it would take to turn that into calls.