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My Jockey

SEO Case Study: My Jockey HVAC — Design ME Marketing
SEO Case Study • HVAC

Zero Calls to 120 in 30 Days.
In 3 Months.

How we took a brand-new HVAC website from invisible to dominating the entire Saratoga Springs market with first-page rankings, map pack dominance, and a phone that won't stop ringing.

120
Calls / 30 Days
314%
Call Increase
9+
Page 1 Keywords
90%+
Map Grid Top 3
The Client

My Jockey Heating & Cooling

An HVAC company serving the Capital Region of New York, based in Saratoga Springs. Furnace repair, AC installation, boiler replacement, air scrubbers, emergency service. They had a 25-page website that Google completely ignored. No rankings, no calls from online. They needed the whole thing rebuilt and a real SEO strategy behind it.

Starting Point

25 pages. No rankings. No calls.

My Jockey had a website with about 25 pages, but Google didn't care enough to rank any of them. No organic traffic, no inbound calls from online, and zero map pack visibility. The entire HVAC market in Saratoga Springs was being dominated by established competitors while their site sat there doing nothing.

Before Design ME
25
Pages Google ignored
0
Google rankings
0
Monthly calls from online
0
Map pack visibility
3 Months Later
Rebuilt
Complete website overhaul
9+
Page 1 keywords
120
Calls in 30 days
Top 3
Across entire map grid
The Results

Three months. Total market takeover.

120
Calls in 30 Days
↑ 313.79% vs prior period
3
Keywords at #1
From unranked to first place
9+
Page 1 Rankings
All Saratoga Springs HVAC terms
90%+
Map Grid in Top 3
Entire Saratoga Springs area
Call Volume Growth

From zero inbound calls to 120 in 30 days. Up 313.79% vs prior period. That's 4 calls per day for an HVAC company that didn't exist online 3 months ago.

~0
Before
~29
Month 1
~60
Month 2
120
Month 3
Rankings

From invisible to first page for every money keyword

Every keyword tracked since February 1, 2026. These aren't long-tail scraps. These are the exact terms Saratoga Springs homeowners search when their furnace dies or their AC breaks.

Google Rankings — Saratoga Springs
"air scrubber installation
saratoga springs"
#1
"combi boiler installation
saratoga springs"
#1
"emergency ac repair
saratoga springs"
#1
"24/7 hvac repair
saratoga springs"
#2
"emergency hvac repair
saratoga springs"
#3
"after hours hvac service
saratoga springs"
#5
"boiler replacement
saratoga springs"
#8
"furnace tune up
saratoga springs"
#8

All keywords tracked since Feb 1, 2026. All from unranked.

Local Map Pack

The entire Saratoga Springs map. All green.

The local search grid shows My Jockey ranking in the top 3 for over 90% of the entire Saratoga Springs area. Almost every grid point is green. The competition isn't even close.

Local Map Pack Grid — Saratoga Springs

Each dot represents a search location. Number = Map Pack position.

2
Top 3
4
4-10
2
2
2
2
2
2
2
2
2
3
3
3
2
2
2
2
2
4
3
2
2
2
2
3
3
3
4
3
3
2
2
3
3
3
3
3
3
3
3
3
6
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
63 of 65 grid points ranking in the top 3. That's 96.9% map pack coverage across the entire service area.
What We Did

Built everything from zero

There was no existing site to optimize. We designed, built, and launched the entire digital presence from scratch, then drove it to page one in three months.

Phase 1 — Website Build
Complete website redesign and rebuild
Rebuilt the entire website from the ground up. The old 25-page site wasn't ranking for anything. New service pages for heating, cooling, emergency repair, installations, maintenance, air quality. Location pages targeting Saratoga Springs and surrounding Capital Region towns. All optimized for local search from day one.
Phase 2 — Local SEO Foundation
GBP optimization, schema, citations, content silos
Optimized the Google Business Profile with full service mapping. Deployed structured data across the site. Built out content silos for every core HVAC service. Established citation consistency across all directories. Internal linking architecture connecting services to locations.
Phase 3 — Rankings + Calls
Page 1 rankings, map pack dominance, 120 calls
Three keywords hit #1 position. Nine or more keywords landed on page one. The local map pack grid went almost entirely green across Saratoga Springs. Call volume hit 120 in 30 days, up 313.79% from the prior period. The phone went from silent to ringing 4 times a day.
The Bottom Line

From nothing to dominating the market. In 90 days.

THE MATH

120 calls in 30 days for an HVAC company. Average HVAC service call is $150-$500. Average system installation is $5,000-$15,000. Even if just 10% of those calls are installations, that's 12 new installs per month worth $60,000-$180,000 in revenue. From a company that had zero online calls three months ago.

Your market is
waiting to be taken.

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All metrics verified via Google keyword tracking, local grid analysis, and Go High Level call tracking. Managed by Design ME Marketing.